Ashley Schuh, founder of NCHE

I know how muchwork goes intobuilding abeauty career.

NCHE is building the Record for independent beauty professionals: one place to carry their learning, work and professional context through a career. The product is in development.

App access is limited to NCHE’s closed testing circle and requires a temporary code. The previews on this website use fictional examples.

01

A career in view.

A professional identity that keeps the context of a career together.

A practitioner at work beside a complete phone display of an illustrative NCHE profile, with the line “Your work. Your record.”

The film loads only when you choose to play it. Read the film transcript

Product film · 0:55

Illustrative product screens and generated human imagery. The product is in development.

02 · The connected Record

A Record of the whole professional.

Selected work sits with the person’s learning, experience and evidence or visibility context. Course progress can support that Record; it is not automatically a licence or credential.

Illustrative product preview · Fictional examples
01

Work with its context intact.

Selected work remains connected to dated consent and visibility context.

Temporary code required. The external fictional demo is restricted to NCHE’s closed testing circle.

Open testing-circle demo
Illustrative NCHE product preview with fictional examples: two dated selected-work comparisons with consent labels, followed by a private result awaiting consent.
Illustrative product preview · Fictional examples

Selected work keeps its dated consent and visibility context.

Illustrative product previews with fictional examples. No private practitioner information is shown here.

03 · The practice behind a profile

A career takes shape in the studio.

Ashley watched careers accumulate across courses, camera rolls and booking systems. NCHE grew out of the need to bring that work together.

A career takes shape in continued learning and in the judgement behind each decision. NCHE is being built to keep that context with the professional.

A nail professional filing a client’s natural nails in a bright independent studio. Illustrative practice imagery.
Nail studio · Illustrative imagery
Generated illustrative image of three beauty practitioners collaborating around tools in an independent studio.Close-up of careful practitioner workFounding
community
Generated illustrative image · Not an actual participant or testimonial

04 · The community we are building

A founding community of practitioners.

NCHE begins with independent beauty professionals in Ashley’s network. This founder-led community will help shape a Record that becomes useful before NCHE expands into adjacent beauty, wellness and regulated categories.

An invitation to help shape NCHE

Be part of NCHE’s founding community.

“I know how much work goes into building a beauty career.”

Ashley Schuh, founder of NCHE
Ashley SchuhFounder of NCHE

If you are an independent beauty professional, we would like to hear what your professional Record needs to make visible.

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